Subscribe to Dropship Digest and grab your self a copy of our free report for beginners! Link on feed.The Importance Of Site Design
For a new retailer, one of the biggest decisions and expenses will be setting up the website. Nowadays, there are tons of places to purchase a domain name and a million different ways to get that web store built. It will be tempting to use the “free tools” included in some e-commerce packages. These will help you set up a very basic store, with very few, if any, bells and whistles.
When I started my first store, I decided not to go that route. My reasoning was, and still is to this day, that to obtain an order online requires someone to trust your store so much that they are willing to type in their credit card number. I feel that for someone to take that risk, the store needs to look professional. I never wanted to look like some guy in his garage running a web store, even if I was. This meant that I’d either have to learn web design real fast, or I’d have to hire a pro.
To make a long story short, I hired a professional. But as far as you are concerned, whether you are talented enough to do it yourself, or you will be hiring also, make sure to put the time and money in to make the site as professional as possible. Remember, chances are you don’t have a print catalog, and you don’t have store front. The website is your only connection to the outside world. Make sure it’s done right the first time. Your business will 100% depend on it.
Tags: drop ship, business, ecommerce, site design, website
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November 3rd, 2007 at 12:07 am
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