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As I stated the other day, it’s great when your supplier gives you descriptions of their products to use on your site. Beyond the duplicate content issues we discussed, there are a few more things to think about regarding your drop ship store.
Edit The Descriptions
Even though those descriptions are given to you to be convenient, you still need to read through them. I have found numerous errors throughout ones I’ve been given. I have one supplier who puts “checkout our entire line of wholesale merchandise” at the end of every product description. Obviously not a statement I want on my retail store. If I hadn’t read through the descriptions, I may never have known. Other things I’ve seen are broken and incorrect html tags (why were they even there in the first place), and completely incorrect statements (a monogrammed item stating that it can be engraved with two lines of 20 characters).
Proofread The Descriptions
Sometimes these descriptions are poorly written. Incomplete sentences, incorrect punctuation, and poor adjectives affect your credibility. Remember, it doesn’t make any difference who actually wrote the content, if it’s on your site, it reflects on you.
Well What If I’m A Terrible Writer?
Ideally, you’ll be able to make revisions yourself. Especially in the beginning, the more you can do yourself, the better (and cheaper). However, if you truly are the worst writer in the world you may want to hire a copywriter. I’ve personally used guru.com to find professionals willing to rewrite product descriptions. Now I consider myself a decent writer, but just don’t have the time, patience, or creativity to write hundreds of product descriptions. I’ve used a copywriter who would edit and rewrite product descriptions for around $1 each. Totally worth it for me.
Conclusion
Remember, every part of your store is a reflection of you. The more professional you can look the more sales you can get. Well written and unique product descriptions are an integral part your image.
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